If you are thinking of running any form of paid advertising on Facebook, you would be a fool not to install a Facebook Pixel on your website.
What is a Facebook Pixel? Essentially, it is a snippet of code which is added to the header of your website which allows you to receive information about the actions taken on your website.
We will be writing a separate article detailing the benefits of installing a Facebook Pixel, but or the purposes of this article we will be explaining how to get started with a Facebook Pixel.
Let’s start at the very beginning.
In order to be eligible to setup a Pixel you must answer yes to the following questions:
Does your business have a website?
Do you have access to change your websites code?
(This may not be as complex as you might think. If you do not have a web developer and your website is built on a website building platform such as WIX, Squarespace or WordPress template, a simple google search should tell you how you can easily make the required changes).
Do you have a facebook.com account?
(If not, take a look at how to quickly and easily set up a Business Manager Account here).
Now we’ve established he basics, login to your Business Manager account to get started.
STEP 1: Navigate to the ‘Events Manager’ tab on the left-hand side of the screen.
STEP 2: Click on the green + button which will appear on the left-hand side of the screen titled ‘Connect Data Sources.’
STEP 3: Here you will be presented with three options – Web, App and Offline – select ‘Web’.
STEP 4: The next option is to choose your connection method. The options available are conversion API and Facebook Pixel.
Conversion API is new to the Business Manager platform and we will be writing about this in more detail in a separate article. But for the purposes of today’s topic, let’s select ‘Facebook Pixel.’
STEP 5: The next step is to name your pixel. It is worth noting that you are able to set up multiple Pixels for multiple websites, so we would advise using something clear when naming your Pixel.
STEP 6: You now need to connect your website activity using your Pixel. At this stage, Facebook gives you three options:
- Manually add pixel code to website
- Use a partner integration
- Email instructions to someone
Once you have added the code to your website your Pixel is able to start receiving data.