August 7, 2023

Making Your Videos Look Professional: Part 2

Welcome to the second part of our article on how to make your videos look professional. The first part covered basic tips such as lighting, editing, and backgrounds. In this part, we will dive deeper into some more advanced techniques that will take your video marketing campaigns to the next level.


1. Use B-Roll Footage


B-roll footage is supplemental material that supports the primary footage, commonly known as A-roll. This additional footage creates smoother transitions, covers jump cuts, and enhances the visual appeal of your content.


One reason to add B-roll footage to your video campaign is to add variety and dimension to your content, preventing it from becoming monotonous. For example, if you're making a video about a travel destination, you can use B-roll footage of the scenery, people, and food to make the video more engaging.


2. Colour Grade Your Footage


Of course, never underestimate the power of colour in your videos. After all, colours set the mood, evoke emotions, and create a visual identity for your content. Colour grading entails enhancing and changing colours in your footage to achieve a desired look or mood. This can significantly vary the overall appeal of your video campaign.


You can colour-grade your footage using various video editing software, such as Adobe Premiere, DaVinci Resolve, or Final Cut Pro. Altering the brightness, contrast, saturation, and hue allows you to create a visually stunning and cohesive video that aligns with your brand and campaign goals.


3. Prioritise Crisp, Clear Audio


Video marketing campaigns rely on audio to effectively communicate the message and engage the audience. Poor audio quality can distract and may cause viewers to lose interest in your content. To ensure crisp, clear audio, consider investing in a high-quality microphone and using proper recording techniques to minimise background noise and interference.


During the editing process, balance the volume levels of dialogue, music, and sound effects. You can also use audio editing software to fine-tune your audio tracks, remove unwanted noise or echo, and enhance the overall sound quality.


4. Understand the Rule of Things


The rule of things suggests splitting the frame into nine equal parts using two equally spaced vertical lines and two equally spaced horizontal lines, creating a 3x3 grid. It suggests that placing the principal subject or points of interest along these lines or at their intersections creates a more engaging and visually appealing shot.


To implement this approach in your video marketing campaign, frame your shots with the main subject or focal points along these grid lines or at their intersections. Additionally, evaluate the shots background and other visual elements, ensuring they do not distract from the principal subject but complement it and create a harmonious composition.


Final Thoughts


Making your videos look professional is something other than rocket science. By following the simple tips discussed in this article, you can easily elevate the quality of your videos and make them look more polished and engaging. 


Remember to keep your audience in mind and tailor your content to their needs and preferences. With practice and patience, you can master the art of creating professional-quality videos that will impress your viewers and help you achieve your goals.


Sixty Seconds is a company you can rely on for your video marketing campaigns. We ensure that all the videos we produce are of the highest quality and tailored to meet the specific needs of our clients. Book a demo with us today!

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