The Importance of Email Marketing Automation

Marketing has become one of the most important aspects of running a business. In the past, businesses could get by with word of mouth and simply meeting people in person. 

‍

However, today things are different. More competition is out there than ever before, so you need to find ways to make yourself stand out.

‍

One of the most effective ways to do that is through email marketing automation. Read on to learn what email marketing automation is and how it is relevant to your business.

‍

What is Email Marketing Automation? 

‍

Email marketing automation is the process of automating your email marketing efforts. This enables you to send emails at certain times and based on specific triggers.

‍

Email marketing automation can be used in conjunction with other forms of digital marketing, such as search engine optimisation (SEO) and social media marketing (SMM). Any business with an online presence needs to use email marketing automation because it allows you to interact with customers in real-time—something that's impossible when you're only posting content on social media or relying solely on search engine optimisation.

‍

6 Benefits of Email Marketing Automation?

‍

Automation allows you to create a sequence of emails sent out at specific times and based on actions taken by your subscribers. Here are some of the benefits of email marketing automation:

‍

1. Deliver Targeted Content

‍

‍Automated emails can be sent based on specific triggers, including past purchases and geographic location. You can also use automated emails to promote new products or services relevant to your audience.

‍‍

2. Increase Engagement

‍

‍Automated emails help you stay top-of-mind with your customers by sending them relevant content. This helps ensure they remember you when it comes time for them to make a purchase decision.

‍

3. Save Time

‍

‍Automated emails allow you to spend less time manually sending out content and more time focusing on new product development and other high-value tasks that will help grow your business.

‍

4. Boosts Conversions

‍

‍As you know, the ultimate goal of any business is to generate more sales and increase revenue. You can use email marketing automation to boost your sales by sending targeted messages to the right audience at the right time.

‍

5. Helps Achieve Lead Nurturing Goals‍

‍

It can be used to create a series of emails that educate customers on the benefits of your products, provide relevant content that helps them make purchasing decisions, or remind them about you when it's time for them to buy.

‍

6. Sending at the Optimal Time

‍

‍Automated emails are automatically delivered at the optimal time for each recipient based on their behaviour — whether they opened an email or clicked on a link, what links they clicked on, and more. This means that you can send messages when they're most likely to be seen and acted upon, which maximises the number of leads you can nurture.

‍

Conclusion

‍

It is proven that your business will increase opportunities to get more customers if you use email marketing automation. Your business will be able to reduce your expenses as you create customers that are interested in your products or services. The use of this tool allows you to target a large number of customers instantly and save time, money, and effort using the system.

‍

Work with Sixty Seconds to help create a video email marketing automation that works for your business. We are a full-service digital agency that will take care of everything from strategy to creation and implementation. Contact us today!

‍