How to Setup a Facebook Pixel

How to Setup a Facebook Pixel

If you are thinking of running any form of paid advertising on Facebook, you would be a fool not to install a Facebook Pixel on your website. What is a Facebook Pixel? Essentially, it is a snippet of code which is added to the header of your website which allows you...
Why use a Facebook Pixel?

Why use a Facebook Pixel?

If you are running Facebook campaigns – or even thinking of doing so – it is highly likely that you are looking to drive more traffic to your website and drive conversions. Successful conversions in Facebook Ads can be monitored via Google Analytics....
Top 4 Video Marketing Metrics You Should Be Tracking

Top 4 Video Marketing Metrics You Should Be Tracking

There are many ways to track the success of your video marketing campaign. But which metrics should you really care about? We have outlined four metrics below that should be at the forefront of your marketing report.   Shares The most difficult video marketing...
3 Habits of Successful Content Creators

3 Habits of Successful Content Creators

1. Read news and updates about your industry daily.   Creating content that resonates with your customers and target audience requires you to have an in-depth knowledge of both you’re your customers and your industry. I will do a separate post focusing on how to...