February 13, 2018, by Andrew Bryce

Content Marketing Videos

86% of businesses today are using content marketing to drive customer engagement

Content Marketing Videos

Content marketing is one of the most powerful ways of engaging with your audience. Increasingly more businesses are utilising its power – in fact, 86% of businesses today are using content marketing to drive customer engagement.
Content marketing is a technique that consists of creating and distributing high quality, valuable and relevant material that connects with your target audience.
Alongside video, content marketing also includes blogs, social media, case studies, infographics and email marketing.

What is video content marketing and why do I need it?

Video content marketing is producing and delivering valuable video content that engages with your target audience.

One of the most powerful forms of content marketing, video is being used by 63% of businesses – and 82% of these organisations feel as though video has now become an integral part of their communications strategy.

There are many reasons why increasingly more organisations are turning to video content marketing:

  • It establishes your brand – By conveying your message in an interactive way, video gives your business a human element.
  • It builds trust – Video establishes a long-term relationship with your audience.
  • It is easy to analyse its effectiveness – Through using analytics you can see who is engaging with your video.
  • It is a powerful SEO tool – Research suggests you are up to 53 times more likely to show up first on Google if you have a video embedded in your website.
  • Video content marketing is now at the forefront of customer interaction and has become the driving force behind quality audience engagement.

How Sixty Seconds can help

Video content marketing is a powerful tool, with 83% of businesses believing that video gives them a good ROI.
Our experience and knowledge mean that we can create effective video content that establishes your brand and connects with your target audience. For more information contact us on 0117 290 0060