In response to COVID-19, many businesses are being forced to close their doors amid the pending lockdown. Whilst these measures are wholly justified, they place companies in a difficult position for obtaining and retaining new and existing businesses. We feel at this time it is important for Sixty Seconds to comment on our position in relation to the outbreak to current and potential clients.
We have a number of measures in place to enable us to continue providing our video services to our clients whilst playing our part to help contain the virus.
As our product is a software as a service (SaaS), we do not foresee any performance issues in the product itself. In terms or our members of staff, we have made the decision to move to full-time remote working to protect the health and safety of employees and the wider community. That being said, our support service remains unaffected due to the diligent measures taken to ensure our support staff are adequately set-up remotely to complete their role.
How Can We Help You?
As well as working hard to continue to provide our usual quality of service to our current clients, we have identified many ways in which our product can be used in the current climate to make a difference.
Promote Your Product or Service
Undeniably COVID-19 has already impacted certain industries as a result of strict Government advice encouraging all to avoid social settings and self-isolate.
There are still a number of industries whose products or services will provide great value to it’s customers at this time. These messages need to be promoted clearly and effectively in an engaging manner to ensure they both reach the correct audience and actually acknowledged.
Video is the most engaging method of communication. Users retain 95% of information when delivered to them in video format opposed to just 10% when reading text.
It is for this reason alone why you should be utilising video to promote products and services which are of high value to consumers at this present time.
Video is the most effective way to communicate your up-to-date business stance with your current and prospective customers or clients. Our videos take 60 seconds to create and can be embedded into emails, social media campaigns and any other marketing measures, allowing you to share your message quickly and effectively in an engaging manner.
What about communicating with your internal team? We understand the anxieties arising for employers and employees alike regarding the working restrictions already in place along with the ones that are yet to be announced. Our video upload facility allows you to upload self-recorded videos into our video builder. Personal update messages to members of staff are vital to ensure panic and anxiety is reduced and your message is conveyed clearly.
Win Client Meetings with Landing Pages
Most of you may already be working remotely following the latest advice from the Government. Others may be developing a strategy as to how to move their business remote before the pending countrywide lockdown takes hold. For all those effected, self-isolating measures are set to be extremely detrimental to securing new business which relies heavily on networking and face-to-face meetings.
We have developed a way in which businesses can continue to build a sales pipeline of new clients amongst the chaos. With the use of our video landing pages, you can quickly and easily send a personal landing page out to a prospective client with a personalised message about why you are reaching out to their company specifically.
As a relatively new feature of ours we extensively tested the landing page approach to engaging new business internally before promoting the feature to our clients. We found that using landing pages instead of cold calling resulted in a 70% increase of meeting bookings. We know this feature works.
Five Branded Videos Each Month for 3 Months
In order to aid businesses in using video for the above purposes to achieve their maximum potential Sixty Seconds are offering 5 branded videos each month for the next three months for both new and existing clients.
We know the strengths of our product and could not be more confident that the use of video will assist greatly in the coming months as a tool for communication and winning new business. If you are unsure how our videos will be able to help your business, please get in touch with our team today who will be more than happy to discuss with you the best strategy.
We understand the current COVID-19 situation is changing daily and we are closely monitoring these changes to ensure we are doing everything we can to offer excellent customer service and assistance. If you feel there is any way in which we can help you and your business in this difficult time, please do not hesitate to get in touch.
Ready to find out more?
Contact our team to see for yourself how powerful video for recruitment can be.