Driving Qualified Leads with Digital Adverts

Revolutionise candidate attraction

One of the major challenges as a recruiter is finding and reaching a high volume of qualified leads when working against a tight deadline. Digital media has alleviated this issue by helping recruiters reach the right audience with the right message at the right time. In order to run successful online campaigns, there are a few key tips to keep in mind:

Choose Your Platform Carefully

Advertising platforms can have major impacts on campaign results. While one platform might work well for a particular job description, it might not be a good fit for a different position within the same company. For example, LinkedIn is typically a stronger platform for hiring management roles whereas Facebook is more effective in finding less senior candidates. It’s important to consider the target audience when choosing platforms to ensure budget is spent the most efficiently. 

Create Compelling Content

Nearly all best in class brands advertise online in today’s digitalised world, but without compelling creative, it’s near impossible to cut through the clutter.

One-way recruiters can ensure eye-catching ads is by utilising video creative. Social Media Today reports that 70% of marketers found video to have higher conversions than any other form of content. However, they also noted that 43% of marketers do not create videos due to time, budget and resource constraints. Sixty Seconds can help recruiters produce beautiful and branded videos within minutes! Read more tips on creating compelling video in our previous blog post: Your Festive Video Tips.

One-way recruiters can ensure eye-catching ads is by utilising video creative. Social Media Today reports that 70% of marketers found video to have higher conversions than any other form of content. However, they also noted that 43% of marketers do not create videos due to time, budget and resource constraints. Sixty Seconds can help recruiters produce beautiful and branded videos within minutes! Read more tips on creating compelling video in our previous blog post: Your Festive Video Tips.

Target the Appropriate Audience

After choosing the platform and optimising creative it’s important to reach the right audience. All of the major advertising platforms such as Google, Facebook and LinkedIn allow targeting based on demographics, job title and interests. For example, if hiring for retail staff, Facebook allows targeting based on current job titles such as “retail clerk” and “retail salesperson”. Detailed targeting helps ensure recruiting campaigns reach qualified and more likely to convert candidates.

Track Conversions

Now that the campaign is up and running, it’s time to track success! Advertising platforms provide snippets of code to install on brand’s websites, so advertisers can track the consumer’s journey from start to finish. For example, recruiters can track candidates who submit an online job application via the company website. Actively tracking conversions throughout the campaign lifecycle ensures targets are being met and pivots are made if necessary.

If you have any questions on getting started with video campaigns, are team would be happy to help!

Ready to find out more?

Contact our team to see for yourself how simple video creation can be.