The recruiting space is continuously developing and changing. In 2020, hiring will become more and more competitive with endless recruitment agencies, candidates and open positions to fill. While you are winding down 2019 hiring, we rounded up the recruiting trends on the 2020 horizon.
Get ready to start the year as you mean to go on!
Candidate experience is an even more important factor than ever before – starting with the first interaction with your brand.
Any communication sent to candidates should be memorable and engaging will a strong influence of your company branding. How else will you stand out from the crowd?
Video is only way to achieve the perfect candidate journey in 2020. If you haven’t started utilising videos for your company start with the following, you can thank us later for the results these small changes will bring you.
- Video Job Adverts
- ‘Thank You For Your Application’ Video
- ‘Next Steps’ Explainer Video
- CV Tips Video
- Interview Tips Video
- ‘Good Luck’ Interview Video
- ‘Congratulations’ Video for Successful Candidates
Whilst this may seem like a daunting and expensive process, the creation of automated video platforms means you are able to create brand-aligned video in just 60 seconds at as little as £5.40 per video.
At this cost, videos are more accessible than ever and are an absolute no brainer for revolutionising the candidate experience.
Social Media Ads
Social media has become a huge player in attracting passive and active job seekers. Video job adverts placed into a paid social media campaign are yielding far more candidates and a fraction of the cost of job boards.
Take a look at some example social media recruitment campaign results below.
The common misconception with social media adverts is that they can only target users based on their interests and demographics.
In fact, the targeting opportunities on Facebook go much deeper. You have the ability to re-target any users who have landed on your website (warm job seekers) and all contacts within your CRM system.
With this information in mind, it is not difficult to see how Facebook advertising can significantly boost your business.
Over the last few years, the importance of ‘company personality’ has grown drastically. Candidates are not only looking at job descriptions and pay scales – they are paying close attention to the employer’s personality and working environment.
What is the easiest way to build a compelling brand story?
Share meaningful, real content across all online platforms.
- Your achievements (big and small)
- Real-life moments
- Behind the scenes content – allow candidates to ‘get to know’ your brand and employees
A trend that isn’t new but growing in popularity is the use of Virtual Reality (VR). VR is allowing companies to give potential candidates a feel for the company and local city without flying them out to interview. This helps eliminate some of the up-front travel expenses associated with hiring.
Follow the above steps in 2020 and you will see a noticeable difference in candidate attraction and retention. Happy, engaged candidates means only one thing – a significant boost in the number of placements made.
If you have any questions about any of the above content, please do not hesitate to contact our team to learn more.
Ready to find out more?
Contact our team to see for yourself how powerful video for recruitment can be.