Video Specs for 2020

How to effectively use video on leading social platforms.

It’s almost the New Year and the perfect time to set a resolution to prioritise your brand’s social media presence.

One key element that should be part of your strategy in 2020 is video. Video has been shown to generate 1200% more engagement than text and image combined! However, we understand the pain in keeping up with the ever-changing video specs across social media platforms. That’s why we put together this comprehensive guide for you to reference while creating your next advertising campaign. It includes links to each platform’s advertising guide if you need further information.

If you need a quick and easy way to size a single video across multiple platforms, look no further than Sixty Seconds! We provide professional templates on a low cost monthly subscription in all relevant social media sizes to fit all your digital needs.

Facebook

Facebook Feed

  • Formats Supported: Horizontal, Square, Vertical, Full portrait
  • Ratios: 16:9 to 9:16
  • Video Length: 240 minutes max (however, recommendation is to keep ads shorter than 30 seconds)            
  • Captions: Optional, but recommended
  • Sound: Optional, but recommended

Facebook Stories

  • Formats Supported: Horizontal, Square, Vertical, Full portrait
  • Ratios: 1.91:1 to 9:16
  • Video Length: 120 seconds max
  • Captions: Optional, but recommended
  • Sound: Optional, but recommended

If you can’t find your answers above, read Facebook’s full guide here.

Instagram

Instagram Feed

  • Formats Supported: Horizontal, Square, Vertical
  • Ratios: 1.91:1 to 4:5
  • Video Length: 120 seconds max
  • Captions: Optional, but recommended
  • Sound: Optional, but recommended

Instagram Stories

  • Formats Supported: Horizontal, Square, Vertical, Full portrait
  • Ratios: 1.91:1 to 4:5 and 9:16
  • Video Length: 120 seconds max
  • Captions: Optional, but recommended
  • Sound: Optional, but recommended

If you can’t find your answers above, read Instagram’s full guide here.

LinkedIn

  • Formats: Horizontal
  • Aspect Ratios: 480 x 360, 640 x 360, 640 x 480, 960 x 720, 1280 x 720, 1440 x 1080, or 1920 x 1080
  • Video Length: 3-30 seconds (however, recommendation is to keep ads shorter than 15 seconds)   
  • Captions: Optional, but recommended
  • Sound: Optional, but recommended

If you can’t find your answers above, read LinkedIn’s full guide here.

Twitter

  • Formats: Portrait, Landscape, Square
  • Aspect Ratios: 720×1280, 1280×720, 720×720
  • Video Length: 2 minutes and 20 seconds
  • Sound: Optional, but recommended

If you can’t find your answers above, read Twitter’s full guide here.

YouTube

YouTube Display Ads

  • Ratios: 16:9
  • Aspect Ratios: 426 x 240, 640 x 360, 854 x 480,1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160

YouTube In-Steam

  • Ratios: 16:9
  • Aspect Ratios: 426 x 240, 640 x 360, 854 x 480, 1280 x 720, 1920 x 1080, 2560 x 1440 and 3840 x 2160
  • Non-skippable video length: 20 seconds max
  • Mid-roll video length: 30 seconds max
  • Bumper video length: 6 seconds max

If you can’t find your answers above, read YouTube’s full guide here.

Now that you are armed with the video specs you need to create a killer video campaign, be sure to think carefully about your video content. Our helpful article of Festive Video Tips will help guide you in the right direction.

If you require any further assistance or support, get in touch with our knowledgeable team today.

Ready to find out more?

Contact our team to see for yourself how simple video creation can be.