At Christmas, digital competition is even higher than normal making it more important for recruiters to efficiently grab candidate’s attention. When there are so many companies trying to reach the same target audience, how do you stand out? That’s where video comes in!
Techcrunch reported that by 2021 an estimated 80% of online traffic will be video based. This means as a recruiter video is no longer a “nice to have” feature, it’s now a requirement to stay competitive. Whether you’re just getting started or are ready to take videos to the next level, here are 5 tips to creating engaging content:
Grab Attention Early and Keep it Short
The average attention span of an individual on social media is 8-seconds (less than a goldfish!), captivate viewers early with attention-grabbing graphics and text. Also, keep videos less than 30-seconds for optimal full views.
Clear Call to Action (CTA)
Whether the CTA is clicking to a website or sending an e-mail, it’s important to make the message clear to drive a higher volume of leads. Include the CTA within the first 15-seconds of the video to catch attention and receive more conversions.
Share Employee Testimonials
Provide potential candidates with a glimpse of what it’s like working for a particular company. Short animated quotes or interview clips are a great way to showcase positive sentiments from current employees.
Don’t just discuss perks in the job description – get viewers’ excited by showcasing benefits within the video. Choose one or two incentives (i.e. pay or casual atmosphere) and include them in the video to entice viewers to learn more.
Use Humans in Video Imagery
Assist in telling the brand story by displaying actual people at work. Don’t have any photos from the company to use? Or don’t want to risk using a photo of someone who may leave? Sixty Seconds easily connects to Unsplash and Shutterstock, so you can simply upload stock imagery.
Are you ready to unwrap beautiful videos for yourself? Sixty Seconds’ technology allows recruiters to create professionally branded videos within minutes. Contact our team and let us give you the gift of easy and effective videos this Christmas!
Ready to find out more?
Contact our team to see for yourself how powerful video for recruitment can be.